About 20 years ago I knew someone who was high up in a major tech business. She was head of a business unit and had been promoted to run marketing for the division. In this role she would control multi million pound budgets. I was running a tech marketing agency at the time and thought this was excellent news. I introduced the topic of some professional guidance and asked, “have you run a marketing function before?” I was, I have to say, rather shocked when she replied, “no,

I don’t know Mark Ritson personally, but I’ve heard great things about his marketing courses. He clearly possesses a wealth of knowledge in the marketing realm. However, he has sparked a debate about education and training within the industry that hinges on a logical fallacy. Let’s unpack this. The Flawed Ipsos Survey Argument First, consider the Ipsos survey he references in his recent posts. This survey tests the recall of various marketing industry acronyms. But here’s the

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“Good Morning, Moneypenny, and may I say how charming you look today” “No”, Moneypenny replied assertively, “You may not. To do so...