Marketing Automation Is The Future
Next in the Screen Matrix series of Marketing Cliches I Hate is, "Marketing Automation Is The Future". Here is why.
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Jeremy Nicholson
Apr 11 min read
Digital Marketing Is Accountable... ish!
Here at Screen Matrix, we don't look for easy fixes and we hate simplistic cliches. Here is one, "Digital Is Accountable". Well, not...
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Jeremy Nicholson
Mar 261 min read
Marketing: Art or Science
There has been some debate recently about whether Marketing is an art or a science. Although this is a completely sterile and irrelevant...
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Jeremy Nicholson
Mar 251 min read
Will AI Transform the Marketing Industry?
Hate cliches? So do we. There is a lot of talk about AI transforming marketing and decimating jobs. We don't think so and here is why...
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Jeremy Nicholson
Mar 117 min read
Ten Marketing Cliches I Hate
https://youtu.be/050Z_bVORmA Here are ten of my most hated cliches about marketing You regularly see posts crop up on LinkedIn and other...
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Jeremy Nicholson
Mar 71 min read
Will AI decimate marketing jobs?
Spolier alert, probably not https://timharford.com/2024/03/what-the-birth-of-the-spreadsheet-teaches-us-about-generative-ai/
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Jeremy Nicholson
Mar 65 min read
Six Serving Men
https://youtu.be/0Rzuwgdw2UU Transcript “I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When...
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Jeremy Nicholson
Mar 67 min read
Marketing Without Money
https://youtu.be/Pf92VkBOeyM Transcript Marketing Without Money Hello and welcome to Marketing Without Money, the first of a series of...
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Jeremy Nicholson
Mar 65 min read
Starting From Scratch
https://youtu.be/nS8ojYv1eX4 Transcript I recently requested topics from the members of Marketing Meetup and this was in the top three....
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Jeremy Nicholson
Sep 11, 20232 min read
Screen Matrix Digital Integration Checklist
Perhaps you remember how early corporate websites were simply an on-line brochure. There was no interactivity, just exposure. Maybe your...
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Jeremy Nicholson
Feb 17, 20235 min read
Starting From Scratch (Transcript)
I recently requested topics from the members of Marketing Meetup and this was in the top three. You can see other videos in this series,...
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Jeremy Nicholson
Feb 17, 20231 min read
Starting From Scratch
https://youtu.be/nS8ojYv1eX4
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Jeremy Nicholson
Feb 17, 20231 min read
Marketing Without Money
https://youtu.be/Pf92VkBOeyM
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Jeremy Nicholson
Jan 27, 20233 min read
Marketing Without Money Checklist
Marketing Without Money Checklist No Cost Options Assuming you have nailed the Holy Trinity of Product, Position and Price, the next...
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Jeremy Nicholson
Aug 10, 20216 min read
Two Drink Minimum
A Layman’s Guide To Marketing Metrics If you have led a sheltered life, the phrase, "Two Drink Minimum" was to be found on the doors of...
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Jeremy Nicholson
Aug 4, 20213 min read
Why Can't I Get Things Done?
You know the feeling. Every Monday morning you sit down with a coffee and a ToDo list, motivated to check boxes. By the end of the day...
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Jeremy Nicholson
Jul 29, 20213 min read
Snipers Or Bombers?
When I was selling TV advertising in the 1970s, one of my bosses told me, “we get 7.5 million viewers in the mid break of Coronation...
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Jeremy Nicholson
Jun 24, 20207 min read
What does a new digital strategy look like?
I am delighted to hear Digital Secretary Oliver Dowden letting us know the government will be launching a new digital strategy in the...
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Jeremy Nicholson
May 26, 20201 min read
The As, Bs and Cs of Digital
Do you know your A's, B's, and C's when it comes to digital? Here are three of each, with the questions you need to ask yourself if you...
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Jeremy Nicholson
May 14, 20204 min read
VC is no Order Of Merit
As the Coronavirus Crisis continues, SMEs which make up the bulk of the global economy are denied access to many of their markets and...
14 views0 comments
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