About 20 years ago I knew someone who was high up in a major tech business. She was head of a business unit and had been promoted to run marketing for the division. In this role she would control multi million pound budgets. I was running a tech marketing agency at the time and thought this was excellent news. I introduced the topic of some professional guidance and asked, “have you run a marketing function before?” I was, I have to say, rather shocked when she replied, “no,

I don’t know Mark Ritson personally, but I’ve heard great things about his marketing courses. He clearly possesses a wealth of knowledge in the marketing realm. However, he has sparked a debate about education and training within the industry that hinges on a logical fallacy. Let’s unpack this. The Flawed Ipsos Survey Argument First, consider the Ipsos survey he references in his recent posts. This survey tests the recall of various marketing industry acronyms. But here’s the

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“Good Morning, Moneypenny, and may I say how charming you look today” “No”, Moneypenny replied assertively, “You may not. To do so...

A few themes have come together for me recently. Firstly, I was reminded of an old Chinese saying; “Before enlightenment, fetch water,...

Next in the Screen Matrix series of Marketing Cliches I Hate is, "Marketing Automation Is The Future". Here is why.

Here at Screen Matrix, we don't look for easy fixes and we hate simplistic cliches. Here is one, "Digital Is Accountable". Well, not...

There has been some debate recently about whether Marketing is an art or a science. Although this is a completely sterile and irrelevant...

Hate cliches? So do we. There is a lot of talk about AI transforming marketing and decimating jobs. We don't think so and here is why...

https://youtu.be/050Z_bVORmA Here are ten of my most hated cliches about marketing You regularly see posts crop up on LinkedIn and other...

Spolier alert, probably not https://timharford.com/2024/03/what-the-birth-of-the-spreadsheet-teaches-us-about-generative-ai/

https://youtu.be/Pf92VkBOeyM Transcript Marketing Without Money Hello and welcome to Marketing Without Money, the first of a series of...

https://youtu.be/nS8ojYv1eX4 Transcript I recently requested topics from the members of Marketing Meetup and this was in the top three....

Perhaps you remember how early corporate websites were simply an on-line brochure. There was no interactivity, just exposure. Maybe your...

I recently requested topics from the members of Marketing Meetup and this was in the top three. You can see other videos in this series,...

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Marketing Without Money Checklist No Cost Options Assuming you have nailed the Holy Trinity of Product, Position and Price, the next...

A Layman’s Guide To Marketing Metrics If you have led a sheltered life, the phrase, "Two Drink Minimum" was to be found on the doors of...

You know the feeling. Every Monday morning you sit down with a coffee and a ToDo list, motivated to check boxes. By the end of the day...