Design and Information Representation
When advertising or design agencies talk about design, they mean graphic or experiential design. When developers talk about design, they mean coding and architecture. When we talk about design, we mean adding real functionality to your marketing systems and delivering real commercial returns.
When you are trying to deliver the best user experience, it is easy to do what you see on other sites. Leave it to others to track eyeballs and bounce rates, then you can copy what they do and save yourself fortunes. The only problem with this approach is that no-one ever came first by following. At Screen Matrix, we specialise in delivering custom user experiences from proven proprietary technology.