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Digital Marketing Is Accountable... ish!

Here at Screen Matrix, we don't look for easy fixes and we hate simplistic cliches. Here is one, "Digital Is Accountable". Well, not quite. Here's why...



 
 
 

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About 20 years ago I knew someone who was high up in a major tech business. She was head of a business unit and had been promoted to run marketing for the division. In this role she would control mult

 
 
 

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