Marketing: Art or Science
There has been some debate recently about whether Marketing is an art or a science. Although this is a completely sterile and irrelevant topic for debate, it seems to invite comment, so here is my take.
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See AllAbout 20 years ago I knew someone who was high up in a major tech business. She was head of a business unit and had been promoted to run marketing for the division. In this role she would control mult
I don’t know Mark Ritson personally, but I’ve heard great things about his marketing courses. He clearly possesses a wealth of knowledge in the marketing realm. However, he has sparked a debate about
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